GRR: Rugby Business
The obstacles for the LA Sevens have been pretty imposing, but in the end the marquee tournament on the American calendar has come through.
The Seattle Seawolves made a return to the Major League Rugby Championship game this season, but their rebound wasn’t just a rugby success, it was a business success.
With a strong marketing plan from Madak, the Seawolves enjoyed a massive fan following that fueled the team’s playoff run.
Building a rugby brand takes work and not only requires a rugby-knowledgeable marketing partner, but one that understands the landscape in the United States.
National Collegiate Rugby's May Madness CRC tournament welcomed 110 teams over three days in New Orleans, but that's just the beginning of the numbers as what NCR also really needed to attract was nationwide fan interest.
The recent CRAA championship weekend hosted by the Houston SaberCats at AVEVA Stadium is a perfect example of how those two entities have leveraged what they’ve created in rugby.
With the help of business and marketing consultant Madak, the Sabercats and AVEVA made the organization and the stadium more than just about Major League Rugby.