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CRC, Varsity Cup Land Sponsor

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CRC, Varsity Cup Land Sponsor

HORSHAM, Pa. - The CRC Invitational 7s and the Varsity Cup have signed on Penn Mutual Life Insurance Company as the name sponsor for those two privately-run rugby tournaments. What this means is that the signing of the Philadelphia-based Penn Mutual will keep the CRC in Philadelphia for the near future. The CRC will remain at PPL Park in Chester, Pa., just outside of Philadelphia, and will be called ”The Penn Mutual Collegiate Rugby Championship.” "The Penn Mutual Varsity Cup" final will remain at Rio Tinto Stadium in Salt Lake City. The deal, rumored to be six figures for each of the next three years, "is part of a long-term business-building strategy to extend the Penn Mutual brand to consumers, financial professionals, and student athletes,” says Eileen McDonnell, Penn Mutual’s Chairman, President & CEO. “Like rugby, Penn Mutual enjoys a long and esteemed history--167 years of service to our policyholders. And, like rugby, we are more cutting edge than ever, having doubled our market share since the financial crisis of 2008. Rugby provides a clean slate for us to share our optimistic view of how life insurance not only protects, but also allows people to do more in life and leave a lasting legacy. The sponsorship also gives us the opportunity to attract new talent by gaining exposure to the student athletes of major national colleges and universities. All of us at Penn Mutual are excited about the possibilities afforded by The Penn Mutual Collegiate Rugby Championship and The Penn Mutual Varsity Cup.” The CRC was rumored to be moving to San Jose, Calif. That move would have meant that many very strong Californian teams would have been a part of the tournament, and in addition the local businesses and community leaders were, so reports said, very enthusiastic to back the move of the CRC to the Bay Area. Now that won't happen.